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Management can be defined as creative problem solving. It is not linked to one specific
type of firm or corporation. However, management is universal if the manager has become
familiar with the specific situation in which it is applied. There are four basic functions of
management; planning, organizing, leading, and controlling. These functions are essential
to building stronger teams and organizations. I will elaborate on these functions
independently, but in reality they are inseparable and interdependent. A manager can not
say, "I am going to plan in the morning, direct before lunch, organize between 1 pm and 2
pm, and make changes by 5pm. Good management can map out a path to success whereas
poor management may lead to failure and possible collapse. By considering the roles of a
successful manager we can learn to do things both effectively and efficiently.
Planning is specifying the goals to be achieved and deciding in advance the appropriate
actions needed to achieve those goals. Imagine taking a vacation for one week to Hawaii
without planning. The vacation may lead into a financial bind or into more disaster.
Planning involves analyzing current situations, anticipating the future, determining
objectives, deciding in what types of activities the company will engage, choosing
corporate and business strategies, and determining the resources needed to achieve the
organization goals (Bateman, Snell, 2004). For example, a coach for a professional
football league does not tell his players to just go win. He will carefully watch another
team at their best and plan his playbook accordingly. Plans set the stage for actions and for
