The Cultural Environment Of International Business

Document Type
9 pages
Word Count
3092 words
Course Code
International Business and Trade
Based on the country assigned to you, do the following:
1. Give and explain 3 values and 3 attitudes. (10 points)
A. Family - The Institute of Culture and Arts have conducted social survey about these
values on 1500 people from all different groups determined that Mongolians consider family
is the number one value. A happy family will prepare the best future generation.
Unfortunately, this value is changing due to the fourth industrial revolution and rapid change
of the world. Mongolian culture of respecting elders is one of the main reasons that people
agree on family being the number one value of Mongolia.
B. Freedom - One of the Mongolian traditional values is a sense of freedom of Mongolian
people that has been developed from nomadic lifestyle settled in a big area with low
population density. However, depending on the various factors that affect human
civilization and new technology intervention. Mongols are becoming away from nomadic
thinking but Mongols still have very hardworking behavior.
C. Cooperation - Cooperative life style is one of the common values of Mongolia.
Historically, nomadic families have mutual cooperation to share their common goods and
resources against environmental risks, sharing workforce for taking care or their animals,
for trading and even for celebrating traditional events. Therefore, the common goods
became a strong value that based on collective interest, loyalty, respect elders and
generosity of the individuals. The communist system (1921-1990) did not change the
basis of their traditional social system, of which a strong community feeling and mutual
responsibility for the existence of the group to which one belonged was essential
components.The collective interests which were more important than the individual ones,
was a main element in the Mongolian culture which largely determined the codes and
rules for thought and behavior.
A. Hospitality - Hospitality has always been valued in Mongolian society. Due to the fact
that visitors regularly travel vast distances, there are numerous traditions for
demonstrating politeness, particularly to guests. Visitors are uncommon in Mongolian
households, therefore they are always received with food and drink. This generally meant
Name :Benfred Roy N. Mamburao
Course and Year : BSA-3
Subject : International Business & Trade
Class Schedule : TTH 8:00-9:30 AM
Instructor : Bernadette B. Aves, MBA
being asked to a get-together for some milk tea. People frequently appear out of nowhere
if your vehicle breaks down just to provide assistance in any way.
B. Patience - Patience, tolerance, assisting others, and maintaining a game face even in
hard conditions, as well as not showing their emotions easily, are qualities associated
with steppe survival. Mongolians have a saying, "Keep your hardness on the outside and
your love within."
C. Flexible - Mongolians are adaptable. It's in their blood. If their pasture isn't suitable,
they may just move on to the next one. Such adaptability is required in the global
environment. This was molded by their nomadic culture of travelling looking for greener
pastures if their lands have already dried as opposed to cultures based on fixed dwellings
2. Give and explain 3 manners and customs. (10 points)
A.. The snuff bottle ritual, which dates back to feudal times, involves a guest and host
offering each other their snuff bottles to examine as part of a welcoming rite. It is
generally anticipated that visitors will be offered the greatest meal available, as well as
copious amounts of vodka.
B. Mongolians are kind and honest. Strangers traveling through the grasslands are
welcomed to spend the night in their yurts and are treated to tea with milk, mutton, and
milk wine. When the visitors leave, the hosts will usually give them a heartfelt farewell.
Many behavioral rules focus upon young people showing respect for elderly ones.
Visitors have historically been warmly welcomed since they were the primary sources of
information from the outside world.
C. Many customs are shared between Mongolians and Tibetans. Mongolians, like
Tibetans, frequently exchange scarves (hada or hadag) as a sort of polite welcome. They
are given as a welcome gift, similar to Hawaiian leis. A hadag should be received with
outstretched arms. As a welcome gesture, cups of tea are also offered.
3. What is its perception of time? Monochronic or polychronic? Explain. (5 points)
Mongolians are polychromic for they are not the most punctual people in the late. They
can be notoriously late. The Mongolian equivalent of “mañana” is margash.” They also
avoid forming lines and can be quite pushy and aggressive when thrown into a situation
in which they are supposed to make a line.
4. What is its perception of space? Explain. (5 points)
It is expected for Mongolians to show little respect for personal space. Mongols tend to
live in close proximity to each other. For example, it’s not uncommon for Mongol families
to all sleep in the same bed. You might also see people sitting on each other’s laps when
on public transport. People are also likely to be fairly tactile when communicating; it’s not
unusual for men, for example, to place a hand on each other’s shoulders when talking.
5. Give and explain 3 national symbols. Give pictures. (10 points)
Soyombo - the national symbol is the soyombo,
featured on the Mongolian flag. Each aspect of the
complex design is meaningful and there are
components representing fire, sun, moon, earth,
water, and the yin-yang symbol.
Fire is a general symbol of eternal growth, wealth,
and success. The three tongues of the flame
represent the past, present, and future.
Sun (●) and moon symbolizes the existence of the Mongolian nation for eternity as the
eternal blue sky. Mongolian symbol of the sun, moon and fire derived from the Xiongnu.
The two triangles (▼) allude to the point of an arrow or spear. They point downward to
announce the defeat of interior and exterior enemies.
The two horizontal rectangles (▬) give stability to the round shape. The rectangular
shape represents the honesty and justice of the people of Mongolia, whether they stand

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