The application of trademark law in enterprises
According to statistics, at present our country’s trademark accumulative total filings,
accumulative registrations and effective trademark registrations are first in the world, by
the end of 2013, China’s trademark application number has nearly 13 million, 20800 from
1983, and now thousands of pieces, the country’s trademark registrations to keep the
several years of rapid growth momentum.
Hence the growing competition for trademark infringement. In the IT space, amazon
versus apple; In the clothing area, Jordan’s costume is a famous brand dispute; In the
field of food, barbecue and baidu baidu online dispute, more in the field of tourist
attractions, hainan sanya haitang bay battle over the trademark is also. It is not hard to
see that this intellectual property infringement case has been followed by a growing
number of Chinese trademark awareness and a growing body of corporate logos.
Trademark is a registered trademark of enterprise property rights enjoyed by the, but for
the registered trademark as a industrial property, for enterprises to create real or can get
the benefit, it must be through the use of. The use of a trademark means that the
trademark is directly attached to the goods, the packaging, or the container and is
marketed in the city. In addition, it is also used in commodity trading documents, or in
advertising, exhibitions and other business activities for commercial purposes.
The use of the trademark may be used by the owner of the trademark and may be used by
the third person outside the trademark. Trademark license is a very important right in the
