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12) The textbook discusses a five–step decision process. Briefly explain each of the five steps.
Answer: The five step decision process is (a) obtain information, (b) make predictions, (c) choose an
alternative, (d) implement the decision, and (e) evaluate performance to provide feedback.
Obtaining information involves collecting all data pertinent to the decision situation, both quantitative
and qualitative, and determining which information is relevant to the decision, and determining which
alternatives are being considered.
Making predictions involves using the information obtained above and attempting to predict what the
future costs and benefits will be for each of the various alternatives.
Choosing an alternative involves comparing the predicted benefits of each alternative with each of the
predicted costs (as well as other non–quantitative factors), and selecting an alternative that maximizes
the difference between the expected benefits and the expected costs.
Implementing the decision involves actually doing the alternative selected above and making all the
necessary changes in operations to support the decision.
Evaluating the performance of the decision involves learning from the results of the decision and seeing
which predictions were accurate and determining how to avoid any difficulties encountered in either the
decision–process or the implementation.
Diff: 2
Terms: decision model
Objective: 1
AACSB: Reflective thinking
Objective 11.2
1) For decision making, a listing of the relevant costs:
A) will help the decision maker concentrate on the pertinent data
B) will only include future costs
C) will only include costs that differ among alternatives
D) All of these answers are correct.
Answer: D
Diff: 2
Terms: relevant costs
Objective: 2
AACSB: Reflective thinking
2) Sunk costs:
A) are historical costs
B) cannot be changed
C) are never relevant
D) all of the above
Answer: D
Diff: 2
Terms: sunk costs
Objective: 2
AACSB: Reflective thinking