SWOT Analysis of Tesla 2019
SWOT
Strengths
● Industry leader
● Broad range of
products
● Power brand (Barbie,
Hot Wheelz)
● Great marketing
efforts (TV, radio,
magazines and
newspapers)
Weaknesses
● Poor Adaptation
● Consistent reduction
in sales
● Decreasing interests
in kids toys by kids
● Controversies like
toxic toys could hurt
the brand image
● High costs and risk
Opportunities
● Expansion online
● Increased interest in
video games/
technology
● Transfer from
physical toys to
blockchains
● Expand towards
online avenues of
revenue. This
includes video
games, NFTs, etc…
● introduce an online
customizable feature
for power brands
(Barbie)
●
● Diversify/Inclusive
products
● Use a Push
marketing strategy to
increase demand for
toys/ Invest more in
CSR. (Modest
Barbies etc..)
Threats
● Increasing amount of
substitutes
● Online retailers
(Toys R Us closed)
● Interest in toys
declining (more
video game
interests)
● Tap into video game
market
● Increase efficiency
and reduce risks.
● adapt to changing
socio-cultural values