TESLA INC. BUSINESS OPERATIONS 3
Tesla Inc. Business Operations Report
Tesla Inc. started out as Tesla Motors in 2003 and has relatively quickly grown to be the
most innovative and dominant auto company in the industry. Tesla has shown that they care
about serving their customers and their stakeholders. The auto industry is struggling to catch up
to Tesla and their paradigm shift that has completely caught the legacy car companies off guard.
Think Blockbuster after Netflix. The company has not been afraid to take risks and invest
heavily in new technology from manufacturing to batteries and solar. Many of those risks have
paid off and being innovative is what has kept them growing so far but now Tesla is ramping up
their day-to-day business operations and building relationships with their suppliers. Tesla’s
yearly production of electric vehicles continues to soar, increasing the economies of scale and
helping to reach their goal of making the electric car affordable to the average consumer.
Tesla Founding
The company was founded in California by engineers Martin Eberhard and Marc
Tarpenning in the early 2000’s shortly after General Motors had recalled all their EV1 electric
cars and destroyed them (Kolodny, 2021). They believed that they could make an electric sports
car with safer batteries that could be more efficient that fossil fueled vehicles. Soon after their
founding Elon Musk, the current CEO, and main driving force behind the company, believed in
the technology and decided to invest heavily into Tesla Motors.
Tesla was named after Nikola Tesla, a Serbian-American inventor known best for
inventing the electric induction motors used with alternating current. It is appropriate that they
name the company Tesla, after all Tesla’s invention was significant enough to start an industrial
revolution and make it possible to send electricity over long distances. Similarly, Tesla Inc. has
also proven that it’s possible to start a car company and dominate the big manufacturers. That’s