Banglalink Services: Customers perspective
DATE OF SUBMISSION–
11 APRIL 2012
Submitted To . . .
Assistant Professor
Department of Business Administration
Transmittal Message
April 11, 2012
Course Instructor,
MKT:
Subject: Letter of Transmittal.
Dear Sir,
With great pleasure we submit our term paper on “Banglalink services’, based on
customers perspective.” that has been assigned to us as an important requirement of the
MKT412 course. We have found the study quite interesting, beneficial and insightful. We
have tried our level best to prepare an effective and creditable report. We honestly hope
that our analysis will help to give idea about the services, customers perception about
Banglalink Ltd.
We hope you will find this report worth all the labor we have put in it. We shall be
available to answer any question for clarification. Thank you for your sincere support.
Yours sincerely,
Table of Contents:
Acknowledgement
“The hardest steel goes through the hottest furnace.”
The same was the case with us. We faced many problems when we started the work on
report but we are greatly thankful to Almighty Allah for enabling us to get successfully
through our responsibilities.
Very warm and special thanks to our respected course instructor, SSM Sadrul Huda.
Whose real dedication and devotion kindled in our hope and light. Sir, we thank your
ability of extracting the very best out of us, for your patience and perseverance, and also
for acknowledging the efforts made by us during the whole semester. We would like to
give thanks especially to our friends and group members, for their enthusiastic
encouragements and helps during the preparation of this term paper by sharing ideas
regarding this subject and for their assistance in typing and proof reading this manuscript.
Executive Summary
There is no denying the fact that Banglalink wants to bring mobile telecommunication
freedom at lower cost and to make mobile affordable for customer. Banglalink started their
business operation from 10th February 2005, within that short time, Banglalink
understands peoples’ need best, and that’s they maintain the quality of service wherever
they offer their services and give appropriate communication services to improve peoples’
life and make it easier. All members of the Banglalink family are highly passionate
individuals, fully committed to achieving their vision. Though Banglalink is in now
growth stage and there are many competitors in telecommunication business in
Bangladesh, so Banglalink has to face different problems whenever they wants to
introduce new product (prepaid, post paid service) and services. We tried to focus the
different sectors of Banglalink. We also focus the product and different types of value
