INSTITUTE OF TECHNOLOGY &
SCIENCE,
MOHAN NAGAR, GHAZIABAD
PROJECT REPORT OF BUSINESS RESEARCH &
MANAGEMENT
SUBMITTED TO: SUBMITTED BY:
PROF. RAJEEV JOHRI NIDHI GUPTA
PGDM (16-18)
SECTION- B
TITLE
“ROLE OF TECHNOLOGY IN INDIAN BUSINESS”
OBJECTIVE OF RESEARCH
• To determine the extent to which information
technology has contributed in customer
satisfaction.
• To know the effect of technology in business.
• To know the increase or decrease in the
efficiency of the operations in a business.
• To face the competition in the market.
• To sustain and to face the challenges like
globalization.
INTRODUCTION
Information technology (IT) had a great impact in all aspects of life such
as economy, businesses and enterprises. he global economy is currently
undergoing fundamental transformation in which IT plays a key role. IT
has a real impact in most of industries and in all aspects of economy,
while businesses and enterprises continue to undergo considerable
changes. Usage of these technologies is revolutionizing the rules of
business, resulting in structural transformation of enterprises Modern
businesses are not possible without help of information technology,
which is having a significant impact on the operations of Small and
Medium scale Business (SMB).
It is claimed to be essential for the survival and growth of economies
ingeneral.SMB is drawing attention in developed and developing
countries as well as in transition countries. It is generally recognized
that SMB play a vital role in the revitalization and development of
national economy in many countries and particular in the context of
India.
It is encouraging the development of SMB and the role that SMB sector
can play in promoting economic and social development by creating
opportunities for employment. These components are described and
discussed while more research and studies on the adoption of
information technology in SMB in India are proposed as necessary.
Index Terms-Business, Economy, Information Technology(IT), Small and
Medium Sized Business (SMB).
Information Technology (IT) provides an opportunity for businesses to
improve their efficiency and effectiveness, and even to gain
competitive advantage. Small and medium sized business (SMB) plays
an important role in economical development of an any country. There
are several theories, which elaborate the connection between
information technology, economic development and social change.
Almost all agree on the importance of information and communication
technology adoption in SMB, while the importance of SMB as engines
to economic growth is well acknowledged worldwide. Information
technology, particularly the Internet is having a significant impact on
the operations of any small and medium scale business and it is claimed
to be essential for the survival and growth of nation’s economies.
At present, the economy and traditional business become more
dependent on new technologies due to information technology.
Compared with traditional business new technologies facilitate an
