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I. Company Description
Sony Corporation is a multinational corporation and it is one of the worlds largest media
conglomerates founded in Tokyo, Japan. One of its divisions Sony Electronics is one of the
leading manufacturers of electronics, video, communications, and information technology
products for both the consumer and professional markets.
Sony Corporation is the parent company of the Sony Group and is operating in business
through its six operating segments: including Electronics, Games, Music, Pictures,
Financial Services and Other. These make Sony one of the most comprehensive
entertainment companies in the world. In the Electronics segment, Sony develops designs
and manufactures electronic equipments. In the entertainment aspect, Sony Computer
Entertainment Inc., the company develops, produces, manufactures and markets games
like PlayStation, PlayStation 2. In the Music segment, Sony BMG Music Entertainment
which known as second largest record company in the world, it produces recorded music
and music videos, and also distributes compact discs (CDs), digital versatile discs (DVDs)
and universal media discs (UMDs). Sonys Pictures segment includes production,
acquisition and distribution of motion pictures, television broadcasting and online
distribution. Sonys financial services include savings and loans. The Other segment
includes both advertising agency business and an Internet-related service business.
Sony has recorded combined annual sales of as much as $67 billion for the fiscal year
ended March 31, 2005[1],, and it employs total of 151,400 people worldwide[2],. For the
fiscal year ended March, 2005, Sony has made total sales of $18.4 billion in the U.S. As a
semiconductor maker, Sony is among the Worldwide Top 20 Semiconductor Sales Leaders.
