Introduction
The task set was to “œEvaluate the effectiveness of the management of a branded product
or service of your choice. This task was to be carried out in groups of people 10 people
from the AEF117 students, who could work together to interpret the task how they wished.
These groups were put together by lecturer Stuart Challinor, based on our results from
completing an individual Belbin profile, which was comprised from a series of questions
which asked about how we tend to work within a team.
The following students were in Team 5-
Andrew McQueen
Philippa Lucas
Adam White
James Mellor
Sarah Williamson
Victoria Powell
Laura McEwan
Richard Stephen Heys
Phillip Buckley
Harriet McCann
Summary of Meetings
The following table shows a summary of the occasions on which Team 5 met, where this
took place and the topics that were discussed.
Date Location Members Present Topics Discussed
21st October
In the Management Lecture in which our teams were decided
Philippa Lucas, Andrew McQueen, Adam White, Sarah Williamson, Laura McEwan,
Harriet McCann
On this occasion those present swapped names and numbers to allow communication
24th October
Campus Coffee
All team members present
Discussion of the task set, and exchange of initial ideas for a product or brand. The main 3
that were discussed were “œPowerade “œChelsea Football team and “œCadbury.
28th October
Men Bar, Student Union
Philippa Lucas, Andrew McQueen, Adam White, Harriet McCann, James Mellor Decision
made to look at Cadbury as a brand and “œDairy Milk as a specific product. Because they