Crane et al.: Business Ethics, 5th edition
Defining morality, ethics and ethical theory
•Morality is concerned with the norms, values
and beliefs embedded in social processes
which define right and wrong for an individual
or a community.
•Ethics is concerned with the study of morality
and the application of reason to elucidate
specific rules and principles that determine
right and wrong for any given situation.
•These rules and principles are called ethical
theories.