1. Outwidth the lower price for developing economies, what other significant
needs/wants does the Tata Nano address for consumers?
The Tata Nano wants to show that they are a creative company. They didn’t take traditional
sales method. They focus on the majority of the people. The Tata Nano which they
launched is a car that most family can pay for, especially in India. And their cars are very
affordable when you use it. Tata Nano is very fuel-efficient model and carbon emissions
2. Is the Tata Nano a radical innovation or incremental Innovation? Competence
enhancing or destroying and from whose perspective?
The Tata Nano is a radical innovation and it is competence-enhancing
3. What would have been the advantages and disadvantages of Tata collaborating
with another automaker on the Tata Nano? Who might it have collaborated with?
Collaboration allows each partner learn from each other, get many new ideas and best
match their capabilities. They also maybe reduce cost from the collaboration. The
disadvantages are their own ideas may be stolen and some collaboration rules may limit
their development.
They can collaborate with some large automobile companies who have complete industrial
chain and good reputation suppliers