Nicholas Scannell
Tata Motors
What are Tata Motors’ internal strengths and weaknesses? Identify competencies and
capabilities that the company’s major competitors are lacking. What market opportunities
does the company have and what threats can you identify that may negatively impact the
company’s future?
Would you describe Tata Motors international strategy as a global, transnational, or
multidomestic strategy? BRIEFLY explain your answer.
What are the driving forces in the global motor vehicle industry?
What advice can you offer to Tata’s management based on the information in the financial
statement?
What do you consider to be the most important problems and issues facing Tata Motors,
based on your analysis of the company and the global motor vehicle industry? Prioritize
these problems and issues beginning with the most important.
What are Tata Motors’ internal strengths and weaknesses? Identify competencies and
capabilities that the company’s major competitors are lacking. What market
opportunities does the company have and what threats can you identify that may
negatively impact the company’s future?
Strengths
•Strong domestic player in the Indian market
•Is a key manufacturer of commercial vehicles
•Largest automobile manufacturer by revenue
•Leader in commercial vehicles in segment of compact, midsize, & utility
vehicles
•Over 4 million Tata vehicles have been produced domestically since 1954
•Demand driven
•Dealership, sales, service , & spare parts comprises over 3500 touch
points
•Customer Oriented
•Research & Development Activities
•Innovative global leader
•R&D is strong as they obtain over 3000 engineers &
scientists
•A big list of portfolios
•Products include cars, trucks, vans, and coach buses
•The company is the world’s 4 largest tuck producer
•Is the world’s 2nd largest bus producer
•Has global presence
•Been in the process of acquiring foreign brands to increase their
global presence through acquisitions
•Holds operations in South Korea, Thailand, Spain, and the United
Kingdom
•Acquired Jaguar Land Rover from Ford Motor Company in 2008 &
eventually acquired Daewoo Commercial Vehicles Company (South
Koreas second largest truck maker):two-thirds of heavy commercial
vehicle exports
•Expanded its production & assembly to Thailand, South Africa, &
Argentina along with having franchisees & joint ventures assembly
operations in Kenya, Bangladesh, Ukraine, Russia, & Senegal
•Hold dealerships in 26 countries spanning 4 continents
•Operations in more than 80 countries across 6 continents and export
products and services to 80 nations
•Comprises of 114 companies in 8 business sectors
•27 are publicly traded
•65.8% of ownership is help in charitable trusts
Weaknesses
•ROI on shares is low
•Diminishing public image since safety standards are often ignored