Happy Hour Ladies
Revlon
Target Market and Segmentation
September 15 2017
Revlon beauty product has been around for decades and over the years Revlon has
been improving their product. The most recent product is the Revlon Super Lustrous
Lipstick. It is a very affordable product that is found in many nearby stores such as
Walgreens, Target, Walmart, Jewel etc. Most of the buyers of this lipstick are mostly
females in the age range of 16-24 years old. The target market for the Revlon’s Super
Lustrous Lipstick are for female between the ages of 16-24-years-old with low income.
Revlon’s marketing strategy is to make makeup affordable for younger people so they
can purchase them at their nearest stores. We want to target 16–24-year-old because
they are going to school and are working part time. Revlon want to provide the most
convenient way to help these younger females so that can make a quick stop at a store
and buy the Super Lustrous Lipstick at an affordable price.
The three types of segmentation for this product are demographic, behavioral, and
geographic. The demographic segment for the Revlon’s Super Lustrous Lipstick is for
16-24 years old female who are working part time or are still in school, because of
working part time they would have low income. Revlon’s Super Lustrous Lipstick will be
affordable for 16-24-year-old women in many stores. Women with different skin tones
can purchase the Revlon’s Super Lustrous Lipstick because of the shades color. Revlon
provides 82 different shade colors such as nude, bold, or bright.
For the behavioral segment, the needs of 16-24-year-old women is that this lipstick has
to be affordable. They are mostly going to job interviews, going to school, or going to
be found in drug stores at an affordable price. Revlon’s Super Lustrous Lipstick has 82
different colors to choose from to match anyone’s skin tone.