MNG3701/202/1/2020
Tutorial Letter 202/1/2020
Strategic Planning
MNG3701
Semester 1
Department of Business Management
IMPORTANT INFORMATION
This tutorial letter contains important information
about your module.
Open Rubric
2
CONTENTS
Page
1. INTRODUCTION ………………………………………………………………………………………………………….. 3
2. FEEDBACK ON ASSIGNMENT 02 ………………………………………………………………………………… 4
3. CONCLUDING REMARKS ………………………………………………………………………………………….. 11
MNG3701/202/2/2020
3
1. INTRODUCTION
The purpose of this tutorial letter is to provide feedback on Assignment 02. Please read the
feedback very carefully, as it gives you guidance on what was expected of you in Assignment 02.
As with assignment 01, assignment 02 was based on the case study of Takealot.com. You were
told to use the links provided in Tutorial Letter 101 to conduct an internet search on Takealot.com
and answer the questions given. You were also given the following instructions to complete the
assignment:
1. Begin the essay with an introduction.
2. Answer each question in a separate paragraph with a clear heading/subheading.
3. When answering the question, begin by discussing the theory from the book and other
sources, then apply them to the case given.
4. Reference your work properly.
5. End your essay with a conclusion.
6. This question should therefore consist of an introduction, body and conclusion.
In addition, you also had to fulfil the correct technical requirements by structuring your essay
according to the guidelines provided in section 7.6.2 of Tutorial Letter 101. In other words, you
also had to number the pages and the headings. You should have provided a table of contents
on the first page of the assignment and included a list of references (according to the Harvard
referencing method) at the end of the assignment. Up to five marks were deducted if your essay
did not meet the technical requirements. The body of your assignment should not have exceeded
ten pages, excluding the cover page, introduction, conclusion and list of references.
You were also provided assessment criteria and points of consideration that we follow as we
assess your work. This was done so that you know what was expected of you in answering the
questions.
If you submitted your assignment online, you will receive your marked assignment, together with
the marker’s assessment, in your myLife e-mail account immediately after the marking has been
completed. If you submitted your assignment by post, note that your assignment will not be
marked due to the lockdown as communicated on myUnisa.
2. FEEDBACK ON ASSIGNMENT 02
Note: The answer below is a guide on how to approach a question like this. Each essay was
different and was assessed individually. Marks were allocated based on the strength of students’
arguments and practical application of the theory.
An essay must start with an introduction. The aim of the introduction is to introduce key
concepts and issues that will be dealt with in the essay. It is also important to introduce the
reader to the company on which the assignment is based – in this case, Takealot.com – in the
introduction.
2.1 INTRODUCTION
This essay focuses specifically on analysing the micro environment of Takealot.com.
Takealot.com is a South African-based online retail company. This organisation was officially
launched in June 2011, following the successful acquisition of an existing e–commerce business