Internal Strengths And Weaknesses Of Taco Bell
Every company has its own unique qualities that differentiates it from other competitors. Taco Bell has its
own set of strengths and weaknesses that can potentially either hurt them or provide them with a better
competitive advantage. One of the strengths that Taco Bell has is the brand recognition in Canada. Taco
Bell is known throughout 30 different countries and already has many customers within Canada. Taco
Bell in Canada has over 200,000 Facebook likes and 24,000 Twitter followers. Starting off knowing there
are people who like and will buy your products is alleviating to many companies. Another factor that
strengthens the company is the fact that Taco Bell is known as an innovator. As stated in the case “Taco
Bell is a known innovator, with a team of 40 staff looking at up to 4500 ideas every year”. This can
benefit the company because they are open and willing to take risks in order to please their customers and
fulfil people’s wants. On the other hand, Taco Bell also has certain weaknesses that can get in the middle
of them reaching their goal. The first weakness is how they decide to target the new breakfast menu after
the younger male demographic. If they want to attract more customers, they would have to use better a
