Tableau should sponsor this the Gartner Data and Analytics Summit. With over 4,000
attendees, all coming to learn more about data and analytics, this is a great platform for
Tableau to promote business and their brand. Leaders from all over the country will be joining
and having the Tableau brand plastered on all the marketing pieces will certainly generate
conversation around the company and the products that they offer. MicroStrategy, Qlik, TIBCO
and Sisense are Tableau’s top four competitors. All companies have an exhibit at the Gartner
Summit. It is imperative for Tableau to also have a presence. Being a sponsor will help Tableau
to stand out against competitors. The Gartner Data and Analytics Summit is listed as the top 10
data and analytics summits to attend, according to HPE, so there will be some heavy hitters
likely attending this event.
The talk tracks that best align with Tableau’s target market are Track F-Data Architecture:
Effective Data Design, Track G-AI, Data Science and Machine Learning: The Future Starts Now
and Track H-Emerging Technologies: Disruption Is a Given. All of these tracks include sessions
