MICHAEL JOHNSON-CRAMER
(c) 617.800.6400
mjohnsoncramer@bentley.edu
Great leaders know the difference
between good and bad strategy. They
know that good strategy builds a
bridge between insight and action.
How should a company define
and reach its objectives?
How can it achieve a sustainable
advantage relative to
competitors?
KEY QUESTIONS
What is GB 410 all about?
Subject
01
GB 410
GLOBAL STRATEGY
