Introduction
A Samsung mobile phone is purchased after the author’s arrival of Sydney. This study
demonstrates how the decision of purchasing is made via a decision-making tool, SWOT
Analysis. Before concluding, the paper also provides evaluation of using this tool.
Personal or business decision
People use mobile phones and other devices as essential part of life (Bhatt 2012). When
moving to another country, a new mobile phone which can access to local network is
important. It means that a mobile phone that can be perfectly used in places, where people
often stay, is essential. Apple Company and Samsung Company belong to the largest
world’s mobile phone makers that have multifunctional mobile products (Jurevicius 2013).
Therefore, the decision-making is mainly about choosing a mobile phone with either of
these two brands.
Application of decision-making tool
SWOT Analysis is used as the decision-making tool. The table below shows the SWOT
Analysis of choosing a Samsung mobile phone. According to Mind Tools (n.d.), strengths
and weaknesses are internal factors, whilst opportunities and threats are external factors.
Strengths (internal) Weaknesses (internal)
Popularity of Samsung brand value
Low selling price
Convenient design features
Access to the new super-fast 4G network Lack of own operating system
Limited internal and expandable memories
Too many models of products to choose
Opportunities (external) Threats (external)
Increasing trend of Samsung mobile users
Many carriers in Australia
Growing popularity of Android System Rapid technological change with possible delayed
updating
Insufficient acceptance of some softwares
Tool evaluation
The reason why SWOT Analysis is chosen to the situation is because it is simple for users
to understand and implement (Reichwein 2012). Moreover, SWOT Analysis can help
