Unlock document.
This document is partially blurred.
Unlock all pages and 1 million more documents.
Get Access
Swot analysis of Tesco plc
We all know Tesco as a food retailer, and we know that they are in constant competition
with other retailers such as Sainsburys and Asda, yet we do not know much about what
goes on beyond the shelves and the tills, the marketing plans and the day to day tactics that
have to be devised to stay the number one food retailer in the United kingdom today.
I am going to analyse Broughton Parks Tesco and their possible competitors Swot Analysis
Firstly, four main goals, under which these particular four are Strengths:
1. Tesco is about a strong UK core business. Last year the industry saw some very
marginal growth as a whole, however Tesco continued to grow beyond the market by
offering better value for money and through getting cheaper.
2. To be as strong in non-food as in food. The market for non foods (such as clothes
entertainment cleaning products) is worth seventy five billion pounds in the UK today. You
can see through the growth of their dot.com business which now has over four hundred
and fifty thousand users and is the largest grocery online retailer in the world, and through
the success of tescos personal finance with over 1,5 million customers that they are making
some real in roads into non foods.
3. International growth, Tesco have 30% of their stores outside the United Kingdom and
plan to make it 45% by the end of next year, and will be approached through central
Europe and trough Asia
4. To have the most loyal and committed staff.
Tesco as a company uses clear values to underpin what they do. Their core purpose is
based on "Creating value for our customers to earn their life time loyalty?Tesco have
invested one billion pounds
Tesco believe that one of they offer the best quality on a broad range of products and
believe that they offer the best value. They have invested one billion pounds since 1996 on
the campaign to reduce prices to customers and that continues to build as they go in to
2004. They offer outstanding customer service, every customer is offered help at the
checkout. Location and convenience is another reason to choose Tesco, they have
introduced a staggering 200 in the last two years that stay open 24 hours a day and they
plan another 1540 new express stores, which are Tesco mini stores linked on to esso
garages and forecourts.
Another key difference for Tescos is that they do not market to the average customer.
