SWOTT Analysis Paper and Table
Angela D. Nicol
University of Phoenix
Scents & Things is relaxation therapies store that supplies customers with all the necessary
tools and techniques to do at home relaxation therapy. The stores offers a wide range of
products which include at home salon services like cellulite, body, an cosmetic treatments,
reflexology, aromatherapy, candles and perfume blending. All products focus on the
achievement of obtaining a healthy balance of mind, body, and spirit. With the use of these
products customers who are experiencing the feeling of being stressed from their busy
jobs, schoolwork, and personal activities can find the healthy balance and achieve overall
relaxation. This paper will explain how a company will conduct a SWOTT analysis, the
internal and external analysis of Scents & Things in relation to the companys forces and
trends which are; Economic, Legal/Regulatory, Technological, Innovation, Strategy,
Structure, Resources, and Culture. The paper will also identify one primary strength,
weakness, opportunity, threat and trend if possible for each factor. At the end of the paper a
SWOTT Analysis chart will summarize the findings of the forces and factors in relation to
Scents & Things.
SWOTT Analysis
In order for Scents & Things to conduct and carry out a SWOTT Analysis the company
needs to answer the following questions adequately about the companys strengths; what
are the advantages, resources, strengths in the market, and what does the company do
better than the competition. When the company looks at its strengths is needs to do it from
an internal and external perspective making sure that the company is assessing the
customers views as well as the competitions. Once the strengths are located for the
company the next step is to define any weaknesses that the company may have. When
doing a weakness assessment the company needs to ask what can be improved, avoided,
and what do others see as the companys chief weaknesses. The company needs to assess
what factors will contribute to a loss in sales and revenue. Once again, this needs to be
considered from an internal and external perspective paying close attention to what the
customers feelings are.
Once Scents & Things have established the strengths and weaknesses, the company then
needs to figure out where the opportunities for the future of the company are. When
assessing the opportunities the company needs to ask the following questions; what are the
trend purchasing patterns of the customers, what opportunities does the company see
