SWOT ANALYSIS
STRENGTH
Strong diversification, they diversified into related businesses, instead of making
animation film, they have started on other related business with their brand such as park
and resort, consumer product and broadcast media.
Well established divisions, such as media network, parks and resorts, studio
entertainment, consumer product and interactive media.
Brand recognition, have strong image in their animation film through worldwide.
Customer loyalty to their product is high.
Largest worldwide licensor of own cartoon character based merchandise.
Increasing trends in overall revenues and profits, a(er acquired di*erent companies
such as Pixar, Marvel, and UTV they able to increase their profits and revenue annually
from this acquired strategy.
WEAKNESSES
Interactive Media- overall unprofitable.
High cost of operations including high sunk costs, research and development costs and
costs of entertainment production.
Studio entertainment typically incurred losses because of production costs and the cost
