SWOT ANALYSIS OF JET 2 OFFERINGS
PESTLE ANALYSIS ON THE TOUR OPERATING ENVIROMENT:BALI
STRENGTH
– Jet2 usp is low flights for a spectacular value (Jet2, 2020)
– 2nd Largest UK Tour operator, as well as the 3rd largest
UK airline. (Jet2, 2020)
– Jet2holiday, you can fly from ten UK airports to more
than 70sun and city destinations across Europe (Jet2 Plc,
2021 p.5)
WEAKNESS
– Main destinations are European based.
Compare tour operators like Intrepid who
travel to broader destination and focus on
customising the tour suited to the tourist.
– Lack of Niche products
– Intense pressure of airline market.
Monopolistic competition
– Most rivals cater to the same need: a low-cost
sun holiday in another country.
OPPORTUNTIES
– Growth options limited to short-haul international
expansion
– Key demographic groups – ‘growing millennial market”
(Macnamara, 2019).
– (Deloitte, 2015) Internet access has expanded access to a
greater variety of products and allowed consumers to
compare offers and prices easily, enabling them to make
informed choices’ (Deloitte, 2015). Deloitte (2015)
reports that 59 percent of travellers use the Internet to
compare prices.
THREAT
– In the package travel business, margins were
narrow, and profits were low, so new
competitors were unwilling to enter. (Snider
and Williams, 2015)
– Deloitte (2015) indicates that price
competition today is much more intense than
in 1974, mostly due to the proliferation of the
Internet.
– Fuel Price (Georgiadis, 2021)
