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MKTG 360
SWOT Analysis for Walmart
Introduction: Walmart is one of the leading retail companies in the world with a large
variety of selections. Also, Walmart has a long business history with a high revenue
worldwide. It is interesting to analyze how Walmart operates and its advantages and
disadvantages. http://corporate.walmart.com/our-story/history/history-timeline
Strengths: A strength of the company is a large customer base worldwide. I base this
assessment on http://news.walmart.com/walmart-facts/corporate-financial-fact-sheet
A strength of the company is a great ethnic diversity. Walmart hires employees all over the
world and have those workers work in their countries. I base this assessment on
http://corporate.walmart.com/our-story/ethics-integrity
A strength of the company is technology. I base this assessment on http://www.cio.com
Weakness: A weakness of the company is E-commerce. I base this assessment on
http://www.businessinsider.com/why-wal-mart-is-going-after-amazon-2015-7
Opportunities: An opportunity in the company’s external environment is globalization
which provides Walmart a larger market. I base this assessment on http://www.strategy-
business.com/article/13866?gko=e19cb
An opportunity in the company’s external environment is the changes in people’s shopping
habits. I base this assessment on http://www.wsj.com
An opportunity in the company’s external environment is people’s acceptance of Walmart’s
private brand products. I base this assessment on http://www.businessweek.com
Threats: A threat in the company’s external environment is Amazon. I base this assessment
on http://www.businessinsider.com
