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MAN101 Principles of Management
Assessment B2: Personal SWOT Analysis
Required Word Count: 2000 words (+ or – 5%; not including references, appendices etc.)
REQUIRED SECTIONS
(1) Famous Quote + How it inspires you + Practical examples (~ 200 words)
(2) Vision Statement (~ 100 words)
(3) Mission Statement (~ 100 words)
(4) Strengths (~ 400 words)
(5) Weaknesses (~ 400 words)
(6) Opportunities (~ 400 words)
(7) Threats (~ 400 words)
(8) References
You should include about 3-4 examples for each of Strengths, Weaknesses, Opportunities,
and Threats
o About 100-130 words per example.
