3. SWOT Analysis and Competitors
3.1 Swot
3.1.1 Strengths
– Ford has high recognition globally. Its brand value, according to Statista’s
2021 statistics, has reached more than $10 billion.
– Ford has a very large share of the international car market, currently
ranked 2nd in the automotive industry in the U.S. and 5th globally.
– The company is constantly researching and developing new products in
line with the change of technology and the needs of consumers.
– Ford offers a wide variety of choices for consumers, suitable for many
different demographic groups because of the variety of brands and
