SWOT
Analysis
Strengths
Weaknesses
Threats
• Wide variety of recipes that many people
could create at home.
• Promotes nutritional and easy to make
healthy food recipes that can be made at
home.
• Determines what recipe a person can
make with the ingredients they have at
home to save money and to make
nutritional affordable meals.
• Implementing the technology and
algorithm to find a variety of recipes that
can be produced and used at home.
• Lack of branding awareness and
reputation
• Lack of funding
• Pricing the app in an affordable price
• New to the Market
• Growing focus on health and nutrients in
an urban market.
• Create Customer loyalty with promotional
deals
• Competition with similar apps
•