SWOT
Strengths
• The hotel has a great location in the centre of town close to the Airport and Water taxi
terminals.
• The hotel has very professional knowledgeable staff.
• The room rates are relatively cheap and very clean.
• Excellent guest reviews.
• Flexible with services provided.
• Small investment
Weaknesses
• Small parking space.
• No strong advertising strategy in place.
• No Promotions.
• Not much public relations
Opportunities
• Developing new Hotel staff and services
• Vertical integration into Island Tours
• Implementing a restaurant for hotel guests and locals
Threats
• Hotel Expansion Is limited due to limited land space