Running Head: SOUTHWEST AIRLINES IN 2016
Heena Kotak
Southwest Airlines in 2016
Benedictine University
Strategic Management
March 29, 2020
Southwest Airlines in 2016
Introduction
Southwest Airlines is a major American based airline headquartered in Dallas, Texas. It
started out as a low-cost airline which has seen tremendous success year after year. Since its
establishment as Southwest Airlines by Herb Kelleher Rollin King in 1967, the company has
