Brandon Arguelles
Sustainable Business Strategies
Online Fall 2017
8/28/2017
Case Study 2
In order to run a sustainable business, owners should understand the value of
pioneering change in their respective industries. Not only is there value in the day to day
operations of the company, but there is value to be had in their economical, societal, and market
share footprints.
An example of a company that understands this philosophy is Google. Google
maintains a huge market share in the technology community and continues to invest in
companies that can further develop their company as a responsible player in the US and global
economies.
Google plays a huge part in society as well and has a strong political influence. With
instant access to curated articles, voters can become educated more easily. When looking at
the most recent 2 elections in contrast, it’s easy to see a distinction between the 12’ and 16’
election cycles. Google has made it exponentially less difficult to access specific information
that pertained to the most recent election.
From an economical perspective, Google helps small businesses advertise cheaper and
easier. Most small businesses cannot afford a marketing team or to pay a marketing consultant
for their services. Google makes small businesses more available in the marketplace and helps
create competition in the economy which is very important to maintain stability.
Google is an excellent example of a company that realizes the profits from intangible
assets. Google has positioned themselves to ensure they experience a fruitful and lucrative
future while also helping other businesses flourish.