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Edwin Rivera
Professor NaLisa Brown
Survey of Management
05 November 2017
How bad do you want it? By:Matt Fitzgerald
In every race each endurance athlete always asks themselves a simple question: How bad
do you want it? The question then becomes something that could either make or break them.
Depending on what answer each endurance athlete holds near to them is how they will end up
performing in their race. In his book How Bad Do You Want It?, Matt Fitzgerald examines the
best races to find the surprising ways elite athletes strengthen their mental toughness.
Most of the stories that Matt Fitzgerald talked about all had one thing in common, and
that was how each athlete he talked about succeeded in his or her struggle. They all ended up
champions and had to give more of what they had. All of the athletes in each story had different
