Review Apple’s supply chain for its iPhone product. What differences set it apart from its
competitors?
Apple stood out from the production of the iPhone, keeping everything internalized; therefore, instead
of outsourcing, it employed all of its own manufacturing controls and skills to maintain near-perfect
manufacturing. It controlled all aspects of the supply chain and had its teams working closely with
component manufacturers. This was done to ensure that Apple got the desired end product. Apple also
struck exclusive deals with its suppliers to ensure that it picked up its materials first and could always
return to get more in the event of a shortage.
Apple has a global supply chain that ranges from the United States to China. This flexible chain includes
a research and development base in the United States, suppliers located around the world, assembly
operations in China and retail stores.
It is also important to mention that Apple’s industrial design team worked directly with the production
team to ensure that the designed products could be produced in high volume. The designers would
work closely with the suppliers to adjust the prototypes and, finally, prepare the items to be mass
produced. This was different from other electronics manufacturers that outsourced the production and
sometimes management of their products to third parties. Apple believed in remaining innovative in its
business strategy
What are Apple’s key advantages in how it manages its supply chain operations? Support your
