which activities are managed is significant for a company success. Moreover, the supply
chain management is crucial within a firm processes since it incorporates activities in
which intermediate goods and final products are given to consumers through a distribution
system. It is important to analyse it and take into consideration that this subject matter has
a great impact within business procedures.
The main objective of our project is to study System U North West supply chain
management. This analysis could be made because of an interview with the Product
Manager, Mr. Ledu. Also, it is intended to use the concepts and knowledge learned in
Operations Management and apply them into real life. It is significant to note that we
decided to choose this company since it is a major one in France. Moreover, its market
chain (March*ƒ¹ U, Super U and Hyper U) is well recognized within the major French
cities. The importance of our research will permit the reader to understand different
elements that are crucial part of the supply chain of this business. In addition to this, the
project is going to be divided in the following sections: general information, purchasing,
logistic process, information system, barriers and conclusion.
GENERAL INFORMATION
System U is a purchasing center for the market chain (Hyper U, Super U, March*ƒ¹ U).
The firm is an intermediary between suppliers and stores. Also, the company has an annual
turnover of 13.79 billion of *ƒ”€š what is equivalent to 8% of market shares. It has to
provide all products that are sold in more than 800 stores. Furthermore, the main objective
of System U is to satisfy their consumers through price and high quality service-products.
Moreover, this firm is composed by 4 regional purchasing centres: Syst*ƒ¸me U Ouest,
Syst*ƒ¸me U Sud, Syt*ƒ¸me U Est and Syst*ƒ¸me U Nord Ouest.
System U North West is the youngest of the 4 purchasing centers. It has to provide 120
stores in 19 departments. Also, it represents 1.1 billion *ƒ”€š meaning that it has around
9% of the total turnover of the firm. In spite of its weak turnover, this purchasing center is
the more dynamic with an annual increase of 10% since 2000.
SYSTEM U NORTH WEST
PURCHASING
Choiceof suppliers
Salesmen are in charge of choosing the suppliers. However, since System U is a famous
and recognized brand, most of the suppliers get in touch with the sales department because
they want to offer it their products. Also, it is important to note that entering and being part
