ETERNAL BUSINESS
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Eternal Business
Summary and Reflection of Built to Last
Giovanni Perez
UT-Rio Grande Valley University
ETERNAL BUSINESS
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Abstract
Built to Last speaks about the underlying characteristics or better yet, the fundamental
foundations, glue, and dynamics that visionary companies used and applied to build their
successful organizations. This book investigates the profound reasons and motivations that led
corporations to long-term corporate success. The lasting and most important phrase and analogy
the authors James Collins and and Jerry Porras want its reader to remember is, Preserve the Core
