To: Manager
From: Margarita Makhnovskaya
Date: October 28th, 2015
Subject: Client for marketing firm
Zappos has been around for a long time, it was founded in 1999 by Nick Swinmum. This
company is well known and in great business. According to Zappos.com website, Zappos
is an online shoe shopping site in Las Vegas, Nevada. Since everyone needs shoes and no
one really wants to go out of the house and buy them, the Zappos Company has become
well known around the world an online shoe shopping website that makes it convenient for
anyone. According to Zappos.com the company went up from minimum gross sales up to
1.6 billion by 2000, that’s just in one year. The sales keep going up even to this year.
In 2009 Amazon announced to buy Zappos for 940 million dollars in stock and cash.
Zappos took the deal in 10 million in shares and 40 million in cash. The deal was closed by
November 2009. The main product Zappos sells is shoes, it is about 80% of their products.
They also have accessories like bags, clothing, and watches. Zappos sells shoe brands like
Nike, Aldo, Ugg boots, and Steven Madden. These are some very well-known shoes.
Hsieh, the founder, states that their goal is to build the best brand of customer service and
that in 10 years he hopes people won’t even notice that they were selling shoes. By this we
