Princess Sumaya University for Tehnology
E-Business
Professor: Basel Zghoul
Subject: Analysis of Souq.com E-commerce mechanisms
Students Name: Angelica Ananbeh
AbdelRahman Kahhaleh
Aya Elayyan
Zuha Saleh
Mohammad Zoabi
Date: 14/01/2014
Overview about the Company
Souq.com is the largest e-commerce site in the Arab world, featuring more than 200,000
products across categories such as consumer electronics, fashion, household goods,
watches or perfumes. “Souq” is an Arabic word for an “open market” after which the
website was named for.
Established in 2005, Souq.com was the first to introduce online shopping in the region as
an auction site linked to the Arab internet portal Maktoob. After Maktoob was acquired by
Yahoo! in 2009, Souq.com was not included in the sale therefore it was separated from the
parent company and remained as a part of Jabbar Internet Group. The site then switched to
a marketplace with a fixed price model in early 2011, and then launched its retail division
late 2011.
The headquarters is located in Dubai, UAE, where it first lunched the website in 2005,
subsequently it opened branches in Egypt, Kingdom of Saudi Arabia and Kuwait, and a
technical and development center in Jordan.
The E-Commerce Activities and Mechanism used in Souq.com
1) Electronic Markets:
As an intermediary Souq.com provides a private e-marketplace, in which it brings buyers
and sellers together to exchange goods and services for money. These sellers and
customers interact with each other through a front end and back end programs that are
available at the website. The major types of transactions that occur at this e-marketplace
are Business-to-Consumer (B2C), Business-to-Business (B2B), and Consumer-to-Business
(C2B). Souq.com has enabled the internet e-marketplace, making it more efficient by
