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Rybakov 1
Dmitri Rybakov
Professor John Fielding
English 96
March 15, 2010
“Style Liberated”
As I am making my way through the mall in search of signs of “cultural rebel,” I get a
strong vibe as I walk past “Hot Topic.” This store, no doubt, draws attention; you will not miss
it, no matter who you are. In “Commodify Your Dissent” Thomas Frank writes about how
American businesses changed their strategy on advertising of their products. I will talk about
business strategies described in “Commodify Your Dissent,” and apply them to the brand “Hot
