customers should receive a copy of an organisation’s written service statement
True
False
The concept of the perfect order is based on fulfilling the _______ of customers.
Five rights
Ten rights
Seven rights
Three rights
An approach used by many companies to integrate performance measures and the firms overall
strategy is the __________.
Balanced scorecard
Product lifecycle
DuPont model
The disconnect that often exists when firms develop customer service and customer satisfaction
strategy is not understanding how much inventory to carry.
True
False
Organizations capture thousands of pieces of information. Which items are essential to most
effectively and efficiently managing the company-customer interface?
SCOR’s
KPI’s
Defects
Metrics
Organizations can use profitability to prioritize customers and products into groups and represent
these groupings in a __________.
Customer/ product action matrix
Supply chain operations reference model
Product lifecycle matrix
Strategic profit model
(pareto’s law – 80/20 rule)
What is the most appropriate way to ensure that uniform information is collected to aid in decision
making for customer satisfaction programs and strategies
Benchmark successful competitors
Implement data standards
Hire consultants
Customer relationship management (CRM) is an approach to managing customer relationship and
serving customers using___________.
Key performance
Customer/ product action matrix
Information systems technology
ne if the 8 essentials of customer relationship management ( CRM) is point and click
customization,
or being able to _________.
Install and implement CRM in a short period of time
Integrate CRM systems to optimize customer satisfaction
Modify CRM systems easily and rapidly
Make CRM metrics available on a real time basis
A shipment which is on time, in the right quantity, in the right condition and with the right
documentation of the definition of a(n) __________.
Quality order
Perfect delivery
Standard delivery
Perfect order