A Strategic Plan
For
EA INC
Prepared by: Andrew Famogun
Email Address: afamogun@email.uophx.edu
Date: 10/10/05
Strategic planning is the set of decisions and actions that result in the design and activation
of strategies to achieve the objectives of an organization.
Why plan? Effective planning leads to:
Improved decision-making
Higher profitability
Lower risk
Strategic planning begins by addressing the following three questions.
Where are we? (External analysis, internal analysis, and competitive analysis)
Where are we going or want to go? (Mission statement, long-term objectives)
How do we get there? (Strategy formulation corporate level, business unit level, and
functional level)
Specificity facts and data are better than general statements. Be as specific as possible in
researching all aspects of strategic planning. Personal opinions, beliefs, values, and
thoughts are worth little without justification. To paraphrase a comment in a popular movie
Show Me the Data! Two keys to this paper are the quality of research and the defense of
the arguments. Needless to say, the paper should be well written.
Use the headings as they are written. If your strategic plan does not require data that fits a
specific heading, indicate that this particular heading is not necessary for your plan.
Defend the need not to provide data for it.
So, use the headings and delete the descriptive information and provide your own data.
Finally, remember, if you dont know where you are going, then any path will take you
there!
The framework in this document is from Pearce & Robinson (2000). Additional
information provided is cited by the author. The remainder of the document was developed
by the author.
Note: This strategic planning template was developed by Dr. David Gould, Campus
College Chair, Graduate Business and Management and was significantly influenced by
several classes of Strategic Planning students.
Table of Contents
1 Executive Summary 8
2 Organization Name / Description 8
3 Vision / Mission / Values Statement 9
3.1 Vision Statement 9
3.2 Milestones 10
3.3 Mission Statement 11
3.4 Shared Vision (optional) 12
3.5 Organizational Values 14
3.5.1 Value 1 14
3.5.2 Value 2 15
3.5.3 Value 3 15
4 Environmental Analysis (External to the Organization) 16
4.1 Remote Environment 16
4.1.1 Social / Cultural Error! Bookmark not defined.
4.1.1.1 Social / Cultural Trend 1 19
4.1.1.2 Social / Cultural Trend 2 19
4.1.2 Political / Legal / Government 20
4.1.2.1 Political / Legal / Government Trend 1 21
4.1.2.2 Political / Legal / Government Trend 2 21
4.1.3 Technological 22
4.1.3.1 Technology Trend 1 23
4.1.3.2 Technology Trend 2 24
4.1.4 Ecological / Physical 25
4.1.4.1 Ecological / Physical Trend 1 25
4.1.4.2 Ecological Physical Trend 2 26
4.1.5 Economic 28
4.1.5.1 Economic Trend 1 29
4.1.5.2 Economic Trend 2 30
4.1.6 Demographic 31
