Jolaade Olagunju
MLA format BS
Onuorah Nnamdi
Apple Inc. Strategic Management Analysis
It all started when Steve Jobs and Steve Wozniak decided to create a computer company from
their garage on April 1, 1976 in Cupertino California. Today Apple is a fortune 100 company and one of
the most valued companies on the market. Apple has a mission to make our lives easier with technology
and they are always looking for ways to innovate. Apple has an objective to create amazing products
while keeping their carbon footprint small as possible, also they are big on renewable energy and have
the Apple campus that is fully off the grid.
Environmental Analysis
Political factors:
Apple is based in California but sells and manufactures products globally. This means they must face
political factors on a global scale ranging from the following:
– Mobile Telecommunication providers
– Assets overseas affected by politics.
– Workers’ rights
– Environmental impact
– Giving back to the community
– Overseas import taxes passed to consumer by Apple due to politics.
Economic Factors:
Apple creates laptops and smartphones that require resources that are mined from the earth.
These resources are scarce, so the prices fluctuate and are passed to the consumer.
– Price of precious metals to make products.
– Price of batteries
– Global economy effects sales
– Price of waste management and compliance to Environment
Social Factors:
Apple has manufacturing buildings/contracts worldwide. They must create their products to meet
the needs of many cultures. What consumers want in a product change by region, and this is a challenge
Apple is facing today in China. Other factors include:
– Advertisements tailored to specific demographic.
– Community footprint and Culture embracement in Apple stores
– Using Apple stores as a social gathering opportunity and product trainings
