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Strategic Management Analysis FedEx mission is to produce outstanding financial returns
through its operational companies by providing shareholders with, "high value-added
supply chain, transportation, and business and related information services"“ (FedEx,
2005u, para. 1). FedEx strives to provide reliable, competitive, global, air and ground
transportation of priority goods at a remarkable speed. FedEx will continue working to
develop outstanding relationships among its employees, partners, and suppliers, while
maintaining ethical and professional principles within its corporate staff, keeping safety the
"first consideration in all operations"“ (FedEx, 2005u, para. 1). FedEx has based its
strategic mission on three distinct levels. First, by focusing on its independent networks,
FedEx will operate independently to meet its customers every need. Secondly, offering its
services worldwide with the same mission, FedEx competes collectively to achieve the
same goal. Lastly, FedEx management strives to "develop mutually rewarding
relationships with its employees, partners and suppliers"“ (FedEx, 2005u, para. 1). FedEx
has a number of core competencies that continue to put it above its competitors. The
company has built a corporate culture around these major strengths. One of the company
major focuses is on its customers. It strives to maintain loyalty to its customers while
working to go above and beyond what the customers needs are. Another core competency
is FedEx expectations of its members to "display honesty, integrity, ethical behaviors,
personal accountability and freedom to perform"“ (FedEx, 2005u, para. 2). FedEx has
continued achievement of its goals by setting high expectations for performance. FedEx
managers create an environment that generates enthusiasm, commitment, and a positive
attitude among its employees, with focus on achievements of company goals as well as
personal goals. Another one of FedEx proficiencies is its ability to be innovative, which
develops within the company. This is accomplished through encouragement by managers
towards employees "helping the employees think creatively to develop new ideas and
business solutions"“ (FedEx, 2005i, para. 3). Creativity is the "first step in innovation,
which is vital to long-term organizational success"“ (Daft, 2004, pg. 280). The core values
of FedEx allow it to be ranked highest in performance among the transportation industry.
Its focus on the people within the company through promotion of diversity in their
thinking is one of the key values FedEx holds today. FedEx is committed to managing its
operations honestly and efficiently while maintaining reliability. FedEx also focuses on
maintaining a safe and healthy environment for the communities in which we all live and
