Assignment 1
MNG3701
Student number: 6293-602-6
Danelle Yssel
UNIQUE NUMBER – 860467
1 | P a g e
Contents
INTRODUCTION ….…..….…..….…..….…..…..….…..….…..…....….…..…..….…..….…..…..….…..….…..….. 2
BODY ……..….…..…..….…..….…..…..….…..….…....…..….…..…..….…..….…..….…..…..….…..….…....….... 2
QUESTION 1.1 – MANAGEMENT LEVELS WITHIN AN ORGANISATION ….…..….…..…..….….... 2
TOP MANAGEMENT …..….…..…..…...…..…..….…..….…..….…..…..….…..….…..…..…...…..…..….…..….…... 2
MIDDLE MANAGEMENT …….…..….…..…..….…..….…..….…..…....…..….…..….…..….…..…..….…..….…..…. 3
LOWER–LEVEL MANAGEMENT ….…..…..….…..….…..….…..…..….…..….…....…..….…..…..….…..….…..…... 3
QUESTION 1.2 – SUSTAINABLE VS TRANSIENT COMPETITIVE ADVANTAGE ….…..….…..… 3
SUSTAINABLE COMPETITIVE ADVANTAGE …..….…..…..….…....…..….…..….…..….…..…..….…..….…..….... 3
TRANSIENT COMPETITIVE ADVANTAGE ….…..….…..….…....…..….…..…..….…..….…..…..….…..….…..….… 3
QUESTION 1.3 – MISSION STATEMENT ……..…..….…..….…....…..….…..…..….…..….…..…..….….... 4
QUESTION 1.4 – THE REMOTE ENVIRONMENT ….…..….…..….…….…..….…..…..….…..….…..…... 5
ANALYSING TAKEALOT.COM’S REMOTE ENVIRONMENT ..…..….…..….…..…..….…..….…..…....….…..….... 5
THE POLITICAL ENVIRONMENT OF TAKEALOT.COM …………….…..….…..…..….…..….…..…..….…..….….... 5
THE ECONOMIC FACTORS OF TAKEALOT.COM ….….…..….…..….…..…..….…….…..….…..….…..…..….…... 5
SOCIO–CULTURAL FACTORS OF TAKEALOT.COM …….….…..…....…..….…..….…..….…..…..….…..….…..… 6
TECHNOLOGICAL FACTORS OF TAKEALOT.COM ….…..….…....…..….…..….…..…..….…..….…..…..….….... 6
LEGAL FACTORS OF TAKEALOT.COM ….….…..…..….…..….…..….…....…..…..….…..….…..….…..…..….….. 6
ENVIRONMENTAL FACTORS OF TAKEALOT.COM ….…..…..….…..….…..….…..…..….…..….…....…..….….... 6
OPPORTUNITIES AND THREATS OF TAKEALOT.COM ….…..….…..….…..….…..…..….…..….…..…..….…..... 6
CONCLUSION ……...…..…..….…..….…..…..….…..….…..….…..…..…...…..…..….…..….…..…..….…..….… 7
DECLARATION STATEMENT …….…..….…..…....…..….…..….…..….…..…..….…..….…..…..….…....….. 8
Introduction
Takealot.com was born in 2011 when it was officially launched after the acquisition of an
existing ecommerce business called Take2 by the US based investment firm Tiger Global
Management and Kim Reid in October 2010. Today Takealot.com is one of the fastest
growing, most innovative ecommerce retailers on the African continent who built their business
on the simple principle that their customers comes first. I will now differentiate between the
different levels of management within organisations and provide examples from the links
given. Secondly, I will differentiate between sustainable competitive advantage and transient
competitive advantage and argue why I disagree with the statement, ‘’Takealot.com has a
transient competitive advantage.” Thirdly, I will evaluate the mission statement of
Takealot.com and provide recommendations for improvement. Lastly, I will analyse the remote
environment of Takealot.com and identify the opportunities and threats of Takealot.com.
Body
Question 1.1 – Management levels within an organisation
There 3 levels of management: top-level managers, middle level manager and lower-level
managers.
