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To define the identity of Able Corporation is defining the products and services that they
offer and the industry that it operates in that based upon their company culture.
Establishing the mission and vision statement helps the company to focus on serving their
customers and business partners (David, 2007).
Their mission statement should be: To be identified as the best in the industry of
manufacturing, to excel in innovation and quality for our customers, shareholders and
suppliers.
This information and additional information can easily be found in the company handbook,
website, annual reports, vision statement and etc.
The information that helps with identifying Able Corporation is: knowing the type of
company it is (i.e. manufacturing company) and their products.
To accomplish the strategic objective, you must first communicate the strategy by
mobilizing the managers and employees to set the strategy in motion (David, 2007).
Conducting an in-depth analysis of the company will identify it strengths, weaknesses,
threats and opportunities. Next, a strategy formulation will help with expanding their
operations in the US and in international markets and to avoid hostile takeovers. The next
step is strategy implementation which will help with motivation of the workforce, annual
objectives and allocating resources for the strategy formulation. The last step is strategy
implementation: the managers must motivate the employees in order for the strategy to be
a success (David, 2007).
