Strategic formulation and simulation
Valuable
Rare
Inimitable
Organization
To achieve competitive advantage
Or
V
R
I
Non-substituable
Social complexity
Groupon responded to all criterias (except inimitable).
Groupon strategic vision :
be the global leader in local commerce
Based on their core competency : local market making.
Competitors are taking advantage of :
Low barriers to entry
UTILISER LES CONCEPTS DU COURS POUR LA PRESENTATION + PREPARER DES QUESTIONS
POUR LA FIN DU DIAPO
Q3 :
second to Zimbabwe.