Storybrand Marketing Roadmap: Kai the AI Dog Toy
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Storybrand Marketing Roadmap: Kai the AI Dog Toy
Chad Ramus
Cleary University
Kai the AI Dog Toy 2
Organization Background
Hyper-Pet LLC. has been a leading brand in dog products for over 30 years. The
company is based in Wichita, KS. The company was founded in 1983 and had just 11 employees
at the time (Hyper-Pet). Today it is a massive company with large distribution centers. The
company focuses on bringing new and innovative dog products to the market. The ability to be
innovative in this market allowed Hyper-Pet LLC. to become a disrupter in the market. The
company has continued to show steady growth.
Hyper-Pet LLC. offers a diverse product array in the dog product space. The company
prides itself on the unique products it offers. Some products have been patented, giving a
significant competitive advantage to the company. The range of products allows for the brand to
be more wildly recognized. The range of products can be roughly broken down into the four
