Traditionalists, Baby Boomers, Gen Xers, Millennials, and now Gen 2020. With more
workers choosing to stay in the workforce longer, generational diversity today is wider than it
has ever been before. Managers are frequently faced with dealing with organizational conflicts
that stem from these generational differences. Traditionalists and Baby boomers view the
Millennials and Gen 2020ers as lazy and entitled, with poor work ethic and no sense of corporate
loyalty or respect for authority. On the other end of the coin, Traditionalists, Baby Boomers and
some Gen Xers are considered by the young generations to be archaic, difficult to teach new
technology and scared of change. Are these characteristics true of the respective generations, or
are they simply perceptions from outsiders looking in? One can argue that perception is one’s
reality, thus these stereotypes could be considered real.
Where and when did the traditional work ethic evolve? Traditionalists, having lived
through the Great Depression and World War II (and not knowing whether food or work would
be readily available), are known for their discipline, high work ethic and respect for authority.
They rarely question managers or executive staff, and they are known for their pride in company
loyalty, often times spending their entire careers with one maybe two companies. Baby Boomers
are characterized as workaholics, materialistic and seeking personal fulfillment, often working
60 to 80 hours a week, earning more money, spending more money. “Keeping up with the
Jones’s” was the tag line often used to refer to this generation’s need for bigger houses, fancier
cars and more frequent vacations. Gen Xers emerged in the late 80’s after the market crash in
1987. Being faced with tough economic times, this generation became known for self-reliance,
adaptability, and independence. Perhaps witnessing their parents’ loss of job during the ’87
market crash was the basis for the evolving mindset of work/life balance. 1995 gave Gen Xers
the internet, and an increased emphasis on technological savvy as a valuable workplace skill.
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