Assignment 2: Starting a Business Online, Part 2
Alison Earley
Professor Eric Baltas
Fundamentals of Business 107
8/26/2012
Having my own website is part of my company strategy. I believe this would help me to
gain access to numerous amounts of online sales that will help me grow my business. I can
branch out and meet other business owners that may want to have their information posted
on my website to help build their sales too. Then I would be able to get a profit from their
business as well. If I was presented with an option to sell my web domain name then I
would not even consider it. Instead I would thank them for the offer but chose not to
accept. A thousand dollars is not much money these days when that may be how much my
rent in on the building that I have on the boardwalk each month. It would not be a worthy
offer. Many times people, who want to buy your business or your business domain name,
want and expect to receive great profits from your hard work and success. When business
owners allow this to happen then they have fallen in a trap that they can no longer get out
of. Once the dotted line is signed and the contract is in place, then there are no options left
and no turning back. However, sometimes you run into cases where hackers have stolen
your domain name and it is hard to get it back. In that instance, there is a variety of helpful
websites that you can go to so that you can gain knowledge of how to handle those types
of issues. Sometimes you can also get in trouble for copying another businesses similar
website. In those scenarios, there are search engines that can help you determine if that is
an appropriate domain name before you create it. These programs will also track down
similar domain names to warn you of copyrighting activities.
Some important programs to offer on your website are user friendly programs such as
shopping carts, larger view of pictures, personal login information, a catalog display, and
also a transaction program so that users can purchase the products or services. Having all
of these options set up allow for a smooth transaction procedure with the customer and will
create more of a user friendly type of atmosphere. Once this is established, then the
customers will be more prone to shopping on my website instead of another similar
