Starbucks Financial Analysis
A company on the comeback
Starbucks Overview
Headquartered in Seale, Washington since its founding in 1985, Starbucks Corporafion “purchases and
roasts whole bean co”ees and sells them, along with specialized handcra%ed co”ee and tea beverages
and food items, through its company–operated retail stores” (Starbucks Corporate Website, 2012).
Starbucks also sells its co”ee products and licenses its well-known trademark brands through various
channels, such as licensed stores, and through certain of its licensees, produces and sells ready-to-drink
beverages such as its boled Frappuccino with Pepsi Co. Starbucks por1olio includes brands such as
Starbucks®, Tazo® Tea, Seale’s Best Co”ee®, and Starbucks VIA® Ready Brew co”ees (Starbucks
Corporate Website, 2012).
With its three operafing segments: the U.S., Internafional, and Global Consumer Products Group,
Starbucks as of October 3, 2010, had 137,000 full-fime employees, working at over 8,800 company–
operated retail stores and 8,025 licensed stores worldwide, including Canada, Japan, Australia, France,
and the United Kingdom (Starbucks Corporate Website, 2011).
Starbucks is commied to its mission statement, which is “to inspire and nurture the human spirit – one
person, one cup, and one neighborhood at a fime” (Starbucks Corporate website, 2012). With this ideal
in mind, company president and chief execufive oCcer Howard Schultz announced in 2011 that
