Starbucks is “juicing” Its Earnings per Store through
Technological Innovations
Group members:
●Willie Anak Mongin (PBS20101022)
●MD Riyad Hossain (PBS20101063)
●Amirah Atiqah binti Yahaya (PBS20101043)
●Nor Nadia Syahidah binti Sharuddin (PBS19301232)
●Arul Thinagaran (PBS19201141)
Agenda
Case Background
Competitive advantage & Challenges
Capabilities & Core competencies
Recommendations
Key Challenges
Case Background
The firm achieved multiple
successes for many years during
Howard Schultz served as
Starbucks CEO.
In 2017, Schultz became
executive chairman of
Starbucks board and Kevin
Johnson take over his position
as CEO.
Johnson’ background may find
him concentrating on the firm’s
information technology and
supply chain operation in order
to increase Starbucks efficiency
He has developed a mobile payment
platform to stimulate sales and
increase their revenues.
Starbucks also one of the firms that
provide comprehensive health
benefits and stock option ownership
opportunities to part – time employees.
Starbucks innovators a new storefront
and opened its first reserve Roastery
and Tasting Room.
Starbucks is expanding a new store concept
in India in smaller towns and suburbs while
roughly one store daily is rolling out its
Roastery and preserve brands to penetrate
country further in China
Competitive advantage & main challenges
Competitive advantage:
Good brand image and
superior service
standards.
Challenges:
