BUOL 533 1
BUOL 533 – Marketing Management
Savitha Nuakla
University of Cumberlands
Week Six – The Springfield Nor’Easters Case Paper
BUOL 533 2
Introduction
The marketing director Larry Buckingham for Nor’easters’, which is a class A minor
baseball league who is trying to evaluate a strategy on how to sell tickets. This baseball team is
based out of Springfield, Massachusetts, which is the third largest city in Massachusetts. Falcon
who are a minor league ice hockey team who also belong to Springfield are planning to leave the
city as the team is not able to sells enough tickets to continue to play in the season. In this paper
we will look at the pricing plan or strategy and breakeven for Nor’easters in the first year.
Evaluation of Survey – Key Learnings
Larry Buckingham, Nor’easters’ marketing director started to work on the pricing
strategy by interviewing half a dozen well established counterparts of various minor league
